Case Study: Volkswagen Financial Services drives insight-led fleet growth with Graymatter Reply

Volkswagen Financial Services boosts sales leads by 91% with GrayMatter

Volkswagen Financial Services Fleet, a major fleet provider, faced the challenge of achieving 5% growth in a highly competitive and declining sector to defend its market position. The vendor, GrayMatter, was engaged to help VWFS Fleet reach its goal of becoming the second-largest provider by volume through an insight-led approach.

GrayMatter developed the "Monsters" campaign, a two-phase solution that used customer insight to address market misperceptions and articulate unique value propositions. The campaign successfully generated a 91% increase in sales leads, drove a 16.9% market growth, and delivered a 1207% return on investment for the customer.

Volkswagen Financial Services