Case Study: Volkswagen Financial Services improves user journeys and tactical sales with GrayMatter

Volkswagen Financial Services boosts sales conversion with GrayMatter

Volkswagen Financial Services Fleet required a new website to reflect its enhanced product and service portfolio to the market. Their challenge was presenting a complex range of offerings, including business leasing, personal leasing, and consultancy, with clear user journeys for different customer types. GrayMatter was engaged to address this.

GrayMatter developed a solution by gaining an in-depth understanding of the portfolio to map clear user journeys for various users. The new design provided easy signposting to tactical and price offers alongside value-selling consultancy. This resulted in simplified user journeys and an increased sales conversion rate for Volkswagen Financial Services Fleet.

Volkswagen Financial Services