Case Study: Volkswagen Commercial Vehicles drives retailer engagement with GrayMatter Reply

Volkswagen Commercial Vehicles deploys a new sales model at speed with GrayMatter

The customer Volkswagen Commercial Vehicles, a standalone brand within the Volkswagen Group, faced a challenge when moving its retailers to a new fixed-fee sales model. Their old communication platform was replaced by Salesforce Account Engagement (Pardot), requiring a new process and framework to be deployed rapidly. The vendor GrayMatter Reply was engaged to address this need.

GrayMatter Reply leveraged its experience with Pardot to deliver a new communication and data processing framework for Volkswagen Commercial Vehicles. The solution was deployed at speed and utilized standard reporting to provide the brand with actionable insight, successfully positioning the new sales programme and driving measured adoption and engagement among its retailers.

Volkswagen Commercial Vehicles