Case Study: Vauxhall drives Fleet to No. 1 with GrayMatter Reply

Vauxhall boosts test drives 22% with GrayMatter

Vauxhall Fleet tasked GrayMatter with re-energizing its brand to achieve a number one ranking in the fleet market. The challenge was to refocus the brand's key messages and increase market engagement.

GrayMatter developed the 'Discover' campaign, which used a unique icon-led approach across all marketing to communicate fleet benefits cohesively. The solution included a complete digital overhaul with new business tools and apps. As a result, Vauxhall Fleet achieved first place in the BusinessCar ranking for six consecutive years, saw a 50% increase in event attendance, and a 22% increase in test drives.

Vauxhall