Case Study: CUPRA UK achieves 270% of sales target with GrayMatter Reply

Cupra UK boosts Born sales 270% with GrayMatter

The customer, Cupra UK, an unconventional automotive challenger brand, faced the challenge of launching its 100% electric CUPRA Born model with very low brand awareness among corporate decision-makers. Their goal was to disrupt established premium brands and capture orders. Vendor GrayMatter implemented a solution using a digital-first omni-channel approach and marketing automation via the Pardot CRM platform.

GrayMatter's solution focused on reach, nurturing, and conversion, using gated content to mature leads. The results were highly successful, achieving 270% of the original sales target in the first week and securing over 50% of the annual sales target within just two months, cementing the challenger brand's position.

Cupra UK