Case Study: Tetra Pak promotes environmentally responsible packaging in Serbia with Grayling

Tetra Pak launches plant-based packaging in Serbia with Grayling, reaching 3.5M people

The customer, Tetra Pak, faced the challenge of launching its new plant-based packaging in Serbia as part of its sustainability strategy. The vendor, Grayling, was appointed to provide communication support for this launch in cooperation with Tetra Pak's customer, the dairy producer Imlek.

Grayling developed and executed an integrated communication campaign to announce the new packaging and educate consumers about its environmental values and recycling. This solution successfully launched the first environmentally sound packaging in Serbia, reaching 3.5 million people and achieving a 12.73% social media engagement rate.

Tetra Pak