Case Study: Primark builds brand awareness and consumer trust in CEE with Grayling

Primark opens 16 stores in CEE with Grayling

The customer Primark faced the challenge of building a positive brand image focused on offering more sustainable fashion at affordable prices in the CEE region. To address this, the vendor Grayling was tasked with strengthening brand awareness and increasing consumer trust through corporate and fashion communications.

Grayling implemented a tailored communications campaign centered around new store openings, which included stakeholder meetings, media events, and influencer collaborations. The results were significant, with 16 stores opened and over 4,000 publications achieving a reach of 748 million. The campaign's success was further recognized with several award shortlists across the region.

Primark