Case Study: Pico builds hype for its VR headset launch with Grayling

Pico reaches 253m readers with Grayling's Gamescom VR launch

The customer, Pico, faced the challenge of launching its Pico 3 VR headset in the German market at Gamescom 2022. They needed to build their brand quickly, gain visibility, and sustain high interest for a successful festive season. The vendor, Grayling, was tasked with fueling hype for the launch and subsequently keeping interest high.

Grayling's solution focused on generating hype through special interest gaming and VR media and KOLs from the start, while also creating stories for a lifestyle-oriented target group. The results were significant, with the campaign reaching 253 million readers, securing 86 headset reviews, and conducting 37 media briefings during Gamescom. This successfully built visibility and maintained interest for the Pico 3 headset.

Pico