Case Study: Virginia Housing Alliance builds support for 5,000 Families pilot program with Gray Ryan Communications

Virginia Housing Alliance drives 5,600+ visits and 24+ media placements with Gray Ryan Communications

The Virginia Housing Alliance needed to build support in the Virginia General Assembly for a new $100 million rent relief pilot program. To achieve this, they required a comprehensive advocacy and public relations campaign and engaged the vendor Gray Ryan Communications for assistance.

Gray Ryan Communications implemented a strategic campaign that included launching a dedicated microsite and developing advocacy materials like talking points and letters. This effort was supported by a statewide earned media push. As a result, the microsite attracted over 5,600 visitors with a 40% conversion rate for actions like contacting legislators, and the campaign secured over two dozen media placements, significantly growing awareness for the program.

Virginia Housing Alliance