Case Study: Union Presbyterian Seminary reduces negative sentiment and gets development approved with Gray Ryan Communications

Union Presbyterian Seminary cuts negative sentiment by 95% with Gray Ryan Communications

Union Presbyterian Seminary faced a challenge when it sold land to a developer, as a vocal group of neighbors organized to block the new housing development. This NIMBY effort played out in legal and public forums, threatening both the project's viability and the seminary's long-standing reputation. Gray Ryan Communications was engaged to provide crisis communications and reputation management.

Gray Ryan Communications implemented a comprehensive campaign that included media relations, strategic messaging, and community engagement. The solution successfully shifted negative media coverage and positioned the development as a community win. The results included a 95% reduction in negative sentiment, over 35 high-value media placements, and the project's ultimate approval and construction.

Union Presbyterian Seminary