Case Study: The Independence boosts occupancy and inquiries with Gray Ryan Communications

The Independence boosts inquiries 75% with Gray Ryan Communications

The Independence, a new independent living community in Charlottesville, Virginia, was failing to meet its occupancy goals and was at risk of closing. Gray Ryan Communications was engaged to address this challenge.

Gray Ryan Communications developed a comprehensive communications campaign using social media, public relations, and reputation management. This strategy resulted in a 75% increase in inquiries, leading to the community being completely leased up within two years. Gray Ryan also secured numerous testimonials that increased web traffic by over 550% and generated a wait list for the community.

The Independence