Case Study: Stony Point Shopping Center boosts traffic and tenant interest with Gray Ryan Communications

Stony Point Shopping Center boosts consumer traffic 45% with Gray Ryan Communications

Stony Point Shopping Center faced a significant challenge when its anchor grocery tenant vacated, causing a decline in sales for remaining retailers and sparking community concern over the loss of a local grocery store. Gray Ryan Communications was engaged to address these community relations and public relations issues.

Gray Ryan Communications developed a strategic community relations campaign that included an online survey to gather resident feedback and coordination with local officials. The results directly aided in securing a new national grocery chain as an anchor tenant, leading to eight additional new leases. The campaign also generated over 12 media placements and motivated the city to fund pedestrian and right-of-way improvements. Consumer traffic at the center increased by 45%.

Stony Point Shopping Center