Case Study: Providence exceeds sales expectations with Gray Ryan Communications

Providence exceeds sales expectations by 15-25% with Gray Ryan Communications

The customer, Providence, a master-planned community in Ashland, Virginia, faced the challenge of generating excitement and home sales in a slow post-recession market. Their developer wanted to create a close-knit community that replicated small-town charm. The vendor, Gray Ryan Communications, was engaged to provide strategic communications services.

Gray Ryan Communications implemented a marketing plan using public relations, social media strategy, and storytelling. Their efforts secured numerous media placements and made Facebook a top source for sales leads. As a direct result, Providence exceeded its annual sales expectations by 15-25% every year.

Providence