Case Study: project:HOMES boosts philanthropic support with Gray Ryan Communications

project:HOMES secures 3 media placements with Gray Ryan Communications

project:HOMES faced a challenge when it sought to highlight its revitalization of the Bermuda Estates manufactured home park and secure additional donor funding for the project. The organization needed to demonstrate the significant enhancements made and the ongoing need for resources. To address this, project:HOMES engaged Gray Ryan Communications for a public relations and media relations campaign.

Gray Ryan Communications designed a targeted media relations campaign that included organizing in-person site visits for reporters and securing first-hand resident testimonials. This solution resulted in three major media placements, including a cover story in the Richmond Times-Dispatch. The increased publicity successfully led to a measurable outcome: a rise in philanthropic support and additional funding for project:HOMES to continue its work.

project:HOMES