Case Study: Partnership for Housing Affordability elevates housing affordability awareness with Gray Ryan Communications

Partnership for Housing Affordability secures 15 media placements with Gray Ryan Communications

The Partnership for Housing Affordability (PHA) was facing a lag in awareness and urgency around the growing housing crisis in the Greater Richmond region. To galvanize support for its Richmond Regional Housing Framework report, PHA engaged Gray Ryan Communications for a strategic communications and media relations campaign.

Gray Ryan Communications implemented a strategic media campaign that included embargoed outreach and editorial meetings to ensure in-depth news coverage for the Framework's launch. This effort secured 15 media placements across print, digital, radio, and TV, which successfully established housing as a top local issue. The highly visible launch provided the foundation for the Framework's impact, which has since guided crucial policy changes to support greater housing affordability.

Partnership for Housing Affordability (pha)