Gray Ryan Communications
40 Case Studies
A Gray Ryan Communications Case Study
KPM, one of the largest owners of office, retail, and industrial space in Hampton Roads, faced the challenge of showcasing its new in-house leasing capabilities and the benefits of its signature tenant negotiations. The company engaged Gray Ryan Communications to develop a comprehensive public relations campaign that would highlight these successful deals and demonstrate their positive impact on the community, tenants, and owner.
Gray Ryan Communications implemented a solution using a combination of traditional public relations, community relations, and strategic communications. The vendor crafted narratives from the lease negotiations to publicly showcase KPM's investments. The results included over 12 media placements, a dramatic increase in leasing inquiries and community support, and expanded exposure for KPM's in-house leasing team.