Case Study: Kotarides Holdings revitalizes Chesapeake Square Mall with Gray Ryan Communications

Kotarides Holdings revitalizes a 717,000 sq. ft. mall with Gray Ryan Communications

Gray Ryan Communications was engaged by Kotarides Holdings, which faced the challenge of revitalizing a large, foreclosed mall in Chesapeake, Virginia that had become a community eyesore. The customer needed to drive tenant interest and gain crucial support from officials and the community for its redevelopment plans.

Gray Ryan Communications implemented a multi-faceted PR and social media strategy to share the developer's transformational vision. This effort secured significant media coverage and launched a grassroots campaign to build local support. The vendor's work successfully led to new and expanded tenants, the securing of rezoning requests, and paved the way for a new 600-unit mixed-use community.

Kotarides Holdings