Gray Ryan Communications
40 Case Studies
A Gray Ryan Communications Case Study
Keiter, the largest independent accounting and consulting firm in Central Virginia, faced the challenge of differentiating itself from larger competitors in a highly competitive industry. The firm sought to highlight its team's expertise and demonstrate its personalized client work to build new business and solidify its market position. To address this, they partnered with vendor Gray Ryan Communications for a public relations campaign.
Gray Ryan Communications designed and implemented a multi-year PR campaign focused on thought leadership, community service, and client successes. The solution secured media coverage in local, regional, and national publications. The results were tremendous, including over 275 media mentions, local and national awards, and most significantly, an 80% increase in revenue as Keiter secured numerous large clients formerly with competitors.