Case Study: Housing Families First achieves greater visibility and donations with Gray Ryan Communications

Housing Families First earns 50+ media placements with Gray Ryan Communications

Housing Families First, a Richmond nonprofit serving families experiencing homelessness, faced the challenge of overcoming persistent stereotypes and building greater awareness and support for its difficult work. They partnered with Gray Ryan Communications to develop a strategic communications campaign to better connect with key audiences.

Gray Ryan Communications implemented a multi-pronged strategy that included media relations, strategic messaging, and compelling storytelling. This solution resulted in over 50 media placements, including front-page newspaper profiles and TV segments. The vendor's work led to a measurable increase in both visibility and donations for Housing Families First.

Housing Families First