Case Study: Homeward protects vulnerable communities and secures $5 million with Gray Ryan Communications

Homeward secures $5M and keeps COVID positivity below average with Gray Ryan Communications

Homeward, a customer, faced the challenge of protecting Central Virginia's vulnerable homeless population and the frontline workers serving them during the COVID-19 pandemic. They needed to launch and manage a coordinated response, which included establishing an emergency shelter and ensuring clear public communication. To address this, Homeward partnered with the vendor Gray Ryan Communications for crisis communications and public relations support.

Gray Ryan Communications implemented a comprehensive COVID communications strategy for Homeward, utilizing tactics like email newsletters, social media, webinars, and media relations. The campaign was highly effective, leading to over 4,400 people being served and a homelessness COVID positivity rate below the state average. The effort also secured $5,000,000 in funding and generated media coverage that was 75% positive, building significant trust in Homeward's work.

Homeward