Case Study: the Home Building Association of Richmond boosts home sales with Gray Ryan Communications

Home Building Association of Richmond boosts home sales 5%–7% with Gray Ryan Communications

The Home Building Association of Richmond needed to refresh its long-standing Parade of Homes event to maintain its appeal and attract new home buyers. Gray Ryan Communications was enlisted to develop a promotional strategy for this multi-site showcase.

Gray Ryan Communications implemented a multi-channel campaign utilizing public relations, social media, and video to drive traffic to the model homes. As a result, the vendor secured over 30 media placements annually, reached over 500,000 people per year on social media, and helped achieve a 5-7% year-over-year increase in home sales for participating builders.

Home Building Association of Richmond