Case Study: Greater Richmond Continuum of Care boosts consistent messaging with Gray Ryan Communications

Greater Richmond Continuum of Care boosts consistent messaging by 50% with Gray Ryan Communications

Gray Ryan Communications partnered with the Greater Richmond Continuum of Care (GRCoC), a network of 34 homeless service providers. The challenge was to create clear and consistent messaging across all partner agencies to combat stereotypes about homelessness and accurately communicate their work to community leaders, funders, and the public.

To address this, Gray Ryan Communications developed a dynamic 60-minute training session and a companion toolkit for the GRCoC agencies. The solution focused on educating partners on strategic, person-centered messaging. As a result, Gray Ryan Communications helped achieve a 50% increase in consistent messaging and a positive shift in community conversations about homelessness.

Greater Richmond Continuum of Care (GRCoC)