Case Study: Emerald Homes achieves a 600% lead increase with Gray Ryan Communications

Emerald Homes boosts leads by 600% with Gray Ryan Communications

Emerald Homes, a regional home builder for over 35 years, faced a severe sales downturn during the Great Recession that dried up business entirely in 2008. To address this, they engaged Gray Ryan Communications to create a comprehensive marketing strategy that would leverage their unique selling propositions and communicate value to prospective home buyers.

Gray Ryan Communications designed a holistic strategy that included a complete website redesign and a robust mix of organic and paid social media advertising. The work by Gray Ryan generated immediate results, producing a 600% increase in leads to Emerald Homes' communities. This surge led to a significant rise in home sales, earning the company a top regional ranking, major media placements, and the sell-out of several communities.

Emerald Homes