Case Study: Commonwealth Senior Living builds dementia awareness and goodwill with Gray Ryan Communications

Commonwealth Senior Living earns 50+ media placements with Gray Ryan Communications

Commonwealth Senior Living, a senior living provider, sought to raise awareness about the rapidly growing issue of dementia in Virginia and offer a unique educational program to the community. They partnered with Gray Ryan Communications to promote their Virtual Dementia Tour, an experience developed with Second Wind Dreams to help people understand the challenges faced by those with the disease.

Gray Ryan Communications developed a strategic media and social media campaign to launch the program. Their solution focused on inviting reporters to personally experience the Virtual Dementia Tour, which successfully generated widespread coverage. This effort secured over 50 media placements, leading directly to over 2,000 program participants and significantly enhancing Commonwealth's reputation, particularly among first responders who reported a greater understanding of dementia care.

Commonwealth Senior Living