Case Study: Branch Builds boosts client inquiries and market visibility with Gray Ryan Communications

Branch Builds boosts client inquiries 12% with Gray Ryan Communications

Branch Builds, a general contracting firm, faced intense competition and a lack of name recognition in its key markets. To grow business opportunities, the company needed to reintroduce itself following a rebrand from its former name. Gray Ryan Communications was engaged to develop a strategic communications campaign to address this challenge.

Gray Ryan Communications launched the "Branch Builds Legacies" campaign, which included a refreshed website, media relations, blog content, social media strategy, digital ads, and a dedicated microsite. This multi-channel approach successfully raised the company's profile, resulting in 108 media placements and a 12% increase in client inquiries from target industries. Campaign elements became top referral sources to the Branch Builds website.

Branch Builds