Case Study: a senior living operator mitigates crisis fallout with Gray Ryan Communications

a senior living operator ends media inquiries in 30 days with Gray Ryan Communications

A senior living operator faced a significant crisis and reputational threat after a resident's death led to a lawsuit and a press conference held by the family. The sensitive situation required immediate crisis communications support, which led them to engage the vendor Gray Ryan Communications.

Gray Ryan Communications implemented a solution that included crafting specific talking points, making personalized phone calls to residents' families, and releasing a video response. This strategy successfully mitigated negative fallout, ensured the operator's position was included in all media coverage, and ended media inquiries within 30 days. The community also maintained its leased status throughout the ordeal.

Senior Living Operator