Case Study: Otis Technology achieves a smarter, user-friendly ecommerce experience with Gray Loon Marketing Group and BigCommerce

Otis Technology launches 2 responsive sites with Gray Loon Marketing Group

Gray Loon Marketing Group partnered with Otis Technology, an American manufacturer of gun cleaning products, to address the challenge of their outdated website. Otis needed a modern, responsive, and user-friendly ecommerce platform that matched the innovative quality of their products. The goal was to build a primary ecommerce site and a sister marketing site for their Otis Defense line using a suitable SaaS solution.

The vendor, Gray Loon, implemented the solution using the BigCommerce platform. They customized themes with the Stencil framework to create two responsive websites, one with full ecommerce functionality and one ready for future online sales. The project included enhanced UX/UI design, SEO, and a personalized dealer locator. As a result, Otis Technology gained a clean, smart website they are proud of, with a sister site built for easy future activation of ecommerce features.

Otis Technology