Case Study: YMCA of Greenville expands digital reach with Gray Digital Group

YMCA of Greenville drives 36,000 site visits with Gray Digital Group

The YMCA of Greenville engaged Gray Digital Group to expand its digital presence and drive registrations for programs and classes within its local area. The challenge involved promoting a frequently changing roster of initiatives through targeted paid promotions.

Gray Digital Group implemented a solution combining managed PPC campaigns, a Google Grants program, and paid social media strategies. Their team held weekly strategy calls to adapt campaigns, using precise audience targeting across Google Ads and social platforms like Facebook, Twitter, and Instagram. The results included over 273,000 website users from PPC, 2.5 million total social impressions, and 415 conversions from targeted campaigns, significantly boosting the YMCA’s digital reach and program enrollment.

Ymca Of Greenville