Case Study: a leading pet healthcare innovation company achieves 70% pipeline growth with GRAX

Integrated their connected device data and accelerated pipeline velocity 70% in 18 months

The customer, a leading pet healthcare innovation company, faced significant challenges after pivoting to a direct selling model. They were spending over $2M on AWS storage for their connected device data with little return on investment and were unable to leverage this data to support their expanding sales teams. They needed to integrate this streaming device data with their Sales and Service Clouds and third-party systems. To solve this, they turned to GRAX and its History Stream product.

By implementing GRAX, the company integrated its mission-critical historical data from Salesforce and its ERP with AWS. This provided a complete 360-degree view of the customer, allowing them to act on connected device data across all their clouds. As a result of working with GRAX, the company accelerated its pipeline velocity by 70% and grew its US eCommerce revenue from 0% to 70% of total revenue in under 18 months.