Case Study: Woodward Academy achieves authentic, diverse admissions engagement with PeerPal from Gravyty

Word-of-Mouth, Authenticity, and Diversity in Admissions Using PeerPal from Gravyty

Woodward Academy, an independent K-12 college-preparatory school in the Atlanta area, wanted a more authentic, diverse, and efficient admissions experience for prospective families. Using PeerPal from Gravyty, the school aimed to replace a lot of manual matchmaking with direct word-of-mouth conversations that could better reflect its community and help families decide whether Woodward was the right fit.

Gravyty implemented PeerPal so Woodward could showcase a curated set of parent ambassadors on its website, let families connect with multiple current parents, and gather feedback from each conversation to guide admissions follow-up. The result was a more transparent and personalized process that supported diversity, inclusivity, and sensitive-topic discussions; Woodward highlighted 10 ambassadors on its site and used ambassador feedback to estimate family interest and improve outreach.

Woodward Academy

Nija Meyer

Vice President for Enrollment Management