Case Study: Brooks School achieves 123% year-over-year giving day revenue growth with Advance from Gravyty

Running a successful digital giving day -lessons learned from Brooks School giving day 2021

Brooks School, a 9–12 day and boarding high school in North Andover, Massachusetts, faced the challenge of running its sixth Giving Day during Covid and decided to make it its first fully digital event. The school used Advance from Gravyty to support the transition and manage the campaign more effectively.

With Gravyty’s Advance platform, Brooks School was able to track donations in real time, reach donors across multiple channels, and drive strong community engagement throughout the day. The digital Giving Day generated 1,008 donations and $434,000 raised, exceeding the donor goal by 34% and increasing year-over-year Giving Day revenue by 123%, making it the school’s most successful Giving Day yet.

Brooks School

John Packard

Head of School