Case Study: University of Colorado Boulder boosts alumni engagement and ambassador participation with Gravyty

Leveraging homecoming season to boost community engagement and expand your alumni ambassador program

University of Colorado Boulder wanted to strengthen alumni engagement and expand its ambassador program, especially around homecoming season. Using Gravyty’s Graduway-powered Forever Buffs online alumni network, the school looked for a better way to connect with alumni, encourage volunteerism, and reduce the strain on limited staff resources.

Gravyty helped CU Boulder turn homecoming into an engagement driver by providing tools for community building, ambassador onboarding, messaging templates, and volunteer recruitment. The results included 10,000 users signed up in the first year, very high rates of volunteer participation and online interaction, strong newsletter readership and event participation, and 88.8% of ambassadors saying they would recommend signing up to others.

University of Colorado Boulder

Christina Fang

Online Engagement and Events Manager