Case Study: Maclay School achieves 15% of its annual fundraising goal on its first Giving Day with Gravyty

How Maclay School achieved 15% of their total annual fundraising goal in their first ever Giving Day

Maclay School, a PreK-12 independent school in Florida, wanted to launch its first digital Giving Day and move from a traditional in-person fundraising model to a more digital-first approach. Working with Gravyty and its Advance platform, the school aimed to engage alumni, parents, faculty, and donors with more personalized outreach and stronger fundraising coordination.

Gravyty’s Advance platform supported segmented email campaigns, volunteer tracking, real-time donation visibility, automated reporting, and streamlined donor stewardship. The Giving Day raised $39,752, with 110 individual donors, 31% alumni participation, and 15% first-time donors, helping Maclay School achieve 15% of its annual fundraising goal in a single day while also strengthening its major giving and leadership pipeline.

Maclay School

Morgan Lewis

Director of Advancement