Case Study: Wilkinson Sword achieves 573% Father’s Day revenue growth with Gravytrain’s CRM email strategy

Wilkinson Sword grows CRM revenue 474% with Gravytrain

Wilkinson Sword, a leading grooming brand, faced challenges with a dormant customer base and a lack of CRM activity after months of inactivity, which risked deliverability issues ahead of a major rebrand. They needed a solution within a tight two-month timeline and partnered with vendor Gravytrain to reactivate their email strategy using Klaviyo and Shopify.

Gravytrain implemented a strategic solution involving segmentation, re-engagement campaigns, and fresh creative content tailored to key retail moments. This approach drove a 474% year-on-year CRM revenue growth and a 573% revenue increase specifically for the Father's Day sale. Gravytrain's strategy successfully re-engaged over 60,000 customer profiles while also improving overall engagement and deliverability.

Wilkinson Sword