Case Study: Scream Pretty achieves 51% lower CPA and 113% higher ROAS with Gravytrain

Scream Pretty boosts ROAS 113% and cuts CPA 51% with Gravytrain

Scream Pretty, a contemporary jewelry brand, partnered with Gravytrain Digital to improve the performance of its paid media activity. The challenge was to increase return on ad spend, improve conversion efficiency, reduce cost per acquisition, and drive sustainable revenue growth.

Gravytrain implemented a full-funnel paid media strategy across Google Ads and Meta Ads, focusing on performance efficiency and continuous optimization. The results included a 51% reduction in CPA, a 113% improvement in ROAS, and a 256% increase in website visitors for Scream Pretty.

Scream Pretty