Case Study: REESON Beauty achieves 166% CRM revenue growth with Gravytrain

Reeson Beauty drives 166% CRM revenue growth with Gravytrain

Reeson Beauty, a UK-based skincare-infused makeup brand, faced challenges in maximizing its CRM strategy for the pivotal Black Friday sales period. Their key issues included maintaining consistent messaging to avoid losing high-intent customers, preventing wasted conversion opportunities for new subscribers, and protecting long-term list health while increasing email frequency. They partnered with Gravytrain to design a new CRM strategy using Klaviyo to address these challenges and drive significant revenue.

Gravytrain implemented a full-funnel solution that included optimizing key lifecycle flows, ensuring consistent Black Friday messaging for new subscribers, and executing a segmented campaign strategy. This approach delivered one of Reeson Beauty's strongest peak seasons, achieving a 166% year-on-year increase in CRM revenue. The results also included a 283% uplift in campaign revenue and a 101% increase in email conversion rates, all without compromising list health or subscriber experience.

Reeson Beauty