Case Study: Lily Charmed achieves 106% ROAS growth with Gravytrain's paid media strategy

Lily Charmed boosts ROAS 106% with Gravytrain

Lily Charmed, a jewellery brand known for its meaningful handcrafted pieces, sought to achieve growth by improving its paid media performance. Their challenge, prior to working with Gravytrain, was that their Google and Meta advertising campaigns were delivering inconsistent and low returns. Their key objectives were to improve their return on ad spend (ROAS), increase revenue, reduce inefficient ad spend, and acquire new loyal customers.

Gravytrain implemented a full-funnel paid media strategy across Google and Meta Ads, focusing on smarter targeting and continuous optimization. Their approach included restructuring campaigns, refining bids, and reallocating budgets for maximum efficiency. This strategy delivered exceptional results for Lily Charmed, including a 106% increase in ROAS, a 42.2% revenue increase, and 144% more website visitors.

Lily Charmed