Case Study: King of Cotton achieves 78% organic visibility growth with Gravytrain SEO and Shopify Plus

King of Cotton grows organic visibility 78% with Gravytrain

King of Cotton, a premium home textiles brand, partnered with Gravytrain to strengthen its SEO performance following a migration to Shopify Plus. The challenge was to maximize organic visibility and improve user engagement, as the brand's search performance was limited by low keyword rankings, weak presence in rich results, and technical issues holding back conversions.

Gravytrain implemented a comprehensive SEO strategy combining technical optimization, content refinement, and a focus on capturing SERP features. The results were significant, with a 78% growth in organic impressions, a 55% increase in clicks, and a 63% rise in top 3 keyword rankings within six months. Gravytrain's work also drove a 12.9% increase in revenue from organic traffic, positioning the brand for continued growth.

King of Cotton