Case Study: King of Cotton achieves 67% sales growth with Gravytrain’s Shopify Plus migration

King of Cotton boosts sales 67% with Gravytrain

King of Cotton, a premium home textiles brand, faced significant challenges after two platform migrations in 18 months left them with performance issues, a fragmented international setup of seven separate stores, and complex, error-prone operations. They enlisted Gravytrain to lead a full migration to Shopify Plus to improve customer experience and streamline their international scalability.

Gravytrain implemented a complete Shopify Plus rebuild, consolidating the seven international sites into one centralized store using Shopify Markets. The solution included multi-location inventory management, a clean responsive layout, and product personalization with Zepto. This migration resulted in a 67% increase in total sales, an 84% higher conversion rate, and a 50% growth in average order value, while dramatically improving operational efficiency for the brand.

King of Cotton