Case Study: King of Cotton triples email conversion with Gravytrain

King of Cotton boosts email conversion 226% with Gravytrain

King of Cotton, a provider of high-end home textiles, sought to validate whether a more luxury-aligned email design would improve its CRM performance. The brand partnered with vendor Gravytrain to conduct a controlled A/B test using Klaviyo to measure the impact on revenue and engagement.

Gravytrain developed a new design-led email template with an editorial layout and premium visual identity. This solution resulted in a 226% uplift in email conversion rate and a 145% increase in revenue per recipient, demonstrating the significant commercial impact of aligning email creative with brand equity for Gravytrain's client.

King of Cotton