Case Study: Kiki McDonough achieves 500% ecommerce sales growth with Gravytrain's PPC strategy

Kiki McDonough boosts ecommerce sales 500% with Gravytrain

Kiki McDonough, a British luxury jewellery brand, faced challenges in growing its online Shopify store due to inefficient Pay-Per-Click (PPC) advertising. Issues with inaccurate tracking, irrelevant traffic, and poor budget allocation hindered their growth, leading them to partner with Gravytrain Digital for a comprehensive PPC strategy overhaul.

Gravytrain reconfigured tracking, refined ad targeting, and implemented value-based bidding. This solution delivered transformative results, including a 500% increase in ecommerce sales, a 353% rise in Return on Ad Spend (ROAS), and a 78.5% reduction in cost per conversion for the client.

Kiki McDonough