Case Study: Epionce UK achieves a 17% conversion rate uplift with Gravytrain's Shopify CRO

Epionce UK lifts conversion rate 17% with Gravytrain

Epionce UK, a dermatologist-developed skincare brand, faced the challenge of expanding from the US into the competitive UK market. They needed a standalone Shopify store that replicated their US visual identity while being optimized for local performance and conversions. They partnered with the vendor Gravytrain for a custom Shopify build and a strategic conversion rate optimization (CRO) rollout.

Gravytrain delivered a full Shopify build re-engineered for the UK audience, pairing brand consistency with data-driven CRO enhancements. Key solutions included integrating Judge.Me reviews, redesigning the cart drawer with upsells, adding quick buy buttons, and implementing performance refinements. As a result, Gravytrain helped Epionce UK achieve a 17% uplift in conversion rate, rising from 5.27% to 6.19%, positioning the brand for sustained growth in the new market.

Epionce UK