Case Study: Daily Skin achieves a 91% conversion rate uplift with Gravytrain CRO strategy

Daily Skin boosts conversion rate 91% with Gravytrain

Gravytrain Digital partnered with Daily Skin, a multi-brand skincare retailer, to address challenges with their Shopify site's conversion rate and user experience. The customer sought to improve their browsing and checkout process, encourage larger basket sizes, and build trust through social proof without undergoing a full site redesign.

Gravytrain implemented a targeted conversion rate optimization (CRO) strategy that included an "Auto Add to Cart" sample functionality, streamlined site filtering, and integrations for customer reviews. The solution also featured upsell opportunities and a "Quick Buy" option. This approach delivered a measurable impact, resulting in a 91% increase in conversion rate, a 206% uplift in add-to-cart rate, and a 239% improvement in checkout completion rate for Daily Skin.

Daily Skin