Case Study: Cremo achieves 11.86% revenue growth with Gravytrain's smarter paid search strategy

Cremo boosts revenue 11.86% with Gravytrain

Cremo, a premium men's grooming brand, faced challenges with its Paid Search account as campaigns lacked a clear structure and were not generating meaningful returns. Their ROAS was below target and revenue was falling short. Cremo partnered with Gravytrain to diagnose these structural issues and rebuild the account around commercial priorities.

Gravytrain implemented a solution that involved segmenting brand and non-brand campaigns, restructuring the campaign architecture by priority, and refining bidding strategies to focus on conversion goals. This smarter PPC strategy delivered significant results for Cremo, including an 11.86% increase in revenue, an 8.97% improvement in ROAS, and a 4.25% reduction in average CPC, establishing a strong foundation for continued growth.

Cremo