Case Study: Bulldog Skincare achieves 44% CRM revenue growth with Gravytrain

Bulldog Skincare grows CRM revenue 44% with Gravytrain

Bulldog Skincare, a frontrunner in men’s skincare in the UK, sought to grow its email marketing database and increase CRM revenue. Their challenges included a global customer database with data quality issues, inconsistent email campaign designs that hindered engagement, and a specific target to increase CRM-attributed revenue by 30%. They partnered with Gravytrain to modernize their CRM strategy.

Gravytrain implemented a solution focused on improving data quality with double opt-in procedures and UK-focused segmentation. They optimized email campaigns for clarity and brand consistency and conducted A/B testing to maximize performance. The results were significant: a 44% year-over-year increase in CRM revenue, a 139% growth in their email database, and a 45% increase in Black Friday revenue, exceeding their initial target.

Bulldog Skincare