Case Study: Bulldog Skincare achieves 38.7% of CRM revenue from a single campaign with Gravytrain

Bulldog Skincare drives 38.7% of CRM revenue with Gravytrain

The customer Bulldog Skincare faced challenges with customer awareness of its recurring brand partnership with Strava and low email engagement for a key campaign. Many new customers were unaware of the promotion, and participants often overlooked the initial email containing their discount code. The vendor Gravytrain helped address these hurdles using Klaviyo.

Gravytrain implemented a solution involving strategic newsletter announcements and enhanced CRM workflows, including a targeted follow-up email. This approach delivered significant results: the campaign generated 38.7% of total CRM revenue and 15% of direct-to-consumer revenue for the month. The follow-up email alone was responsible for 29% of the campaign's CRM revenue.

Bulldog Skincare