Case Study: Biona achieves 30% YoY sales growth with Gravytrain ecommerce strategy

Biona boosts sales 30% YoY with Gravytrain

Biona, a family-owned market-leading organic food company, faced challenges in growing its direct-to-consumer ecommerce channel. Despite strong traffic, the brand struggled with on-site conversion, repeat purchases, and lacked a framework for subscriptions and customer loyalty. To address this, Biona turned to Gravytrain for ecommerce consultancy.

Gravytrain implemented a consultancy-led program that included a CRO audit and testing, Shopify development to optimize user experience, and the introduction of a subscriptions model. This solution delivered significant results for Biona, including a 30% year-over-year sales growth, a 33% increase in organic traffic, and over £20k in assisted revenue from conversion rate optimization.

Biona