Case Study: TGI Fridays achieves 600% ROI and 8x ad CTR with Gravy Analytics

TGI Fridays - Customer Case Study

TGI Fridays tasked Gravy Analytics with introducing its revamped brand and positioning the restaurant chain as the post-event destination for mobile consumers aged 20–35. Gravy Analytics deployed its event-based products — Gravy Audiences (5M+ Entertainment & Music Fans) and Gravy Insights — to identify and target mobile attendees of local entertainment and music events.

Gravy Analytics used its AdmitOne™-verified location and attendance data to build targeted audiences (Wine Lovers, Music Vertical, Stay-at-Home Parents, Casual & Fast Food Diners) and deliver behavioral insights about visitors to TGI Fridays locations. The campaign produced a 600% ROI, an 8x higher CTR versus TGI Fridays’ standard digital ads, and uncovered competitive and sponsorship opportunities that informed future marketing.

TGI Fridays