Case Study: L’Oreal achieves 320% ROI and 5x CTR with Gravy Analytics

L’Oreal - Customer Case Study

L’Oreal partnered with Gravy Analytics to drive awareness and in-store traffic for L’Oreal Beauty Days among women in the NYC area interested in beauty and fashion. The goal was to identify attendees at local beauty and fashion events and invite them to visit participating neighborhood DUANEreade, Walgreens, or CVS stores.

Gravy Analytics deployed Gravy Audiences (500K Beauty Lovers & Fashionistas) and Gravy Insights, using its patented AdmitOne™ verification process to target and validate mobile consumers attending relevant events. The campaign delivered a 320% ROI, a 5x higher CTR than L’Oreal’s standard digital ads, increased sales in 70% of participating stores, and attributed 53% of store revenue lift directly to Gravy’s mobile offer.

L’Oreal