Case Study: Hearst identifies 104K in-market mattress buyers and drives 4.8K attributed actions with Gravy Analytics

Hearst - Customer Case Study

Hearst needed to drive awareness and high-intent foot traffic for a local retailer’s new store-within-a-store mattress experience. They partnered with Gravy Analytics, using Gravy Audiences to identify and reach in‑market mattress buyers and tailor outreach to shoppers most likely to convert.

Gravy Analytics identified 104K consumers with a propensity to buy a new mattress, served 728K impressions and drove 4.8K attributed actions; their analytics also revealed these audiences were in‑market home buyers who attend family, fitness and food events and visit furniture stores and malls. Gravy Analytics’ targeted Gravy Audiences produced measurable lift in reach and actionable visitation insights for Hearst.

Hearst